A/B Testing: Optimize Your Campaigns

How Does A/B Testing Work?

Impressions are automatically split among campaigns in the same A/B Test Group, generating real comparative data between variations of design, reward, trigger or copy.

Requirements

• Campaigns with identical segmentation settings
• All active with valid coupons
• Results analyzed individually in Dashboard

Best Practices

• Test one variable at a time
• Keep active long enough for significant data volume
• Don't change campaigns during the test
• Document what worked best for future campaigns
• Deactivate losing campaigns when a winner is identified