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Limits: Display Frequency

Control how often, to whom and how frequently your campaigns are displayed.

Limits — frequency and display control for campaigns

What are Limits?

Limits ensure campaigns don't negatively impact user experience, maintaining exclusivity and displaying at the right time.

Available Options

Display Audience: New visitors only (first visit) or all site traffic.

Replay: Whether a lead can participate again with the same email — per campaign or globally.

Display Frequency: Default "1" = once every 24 hours per user.

🚫 Setting to "0" shows the campaign on every page load — causes saturation and drops conversion. Not recommended.

Best Practices

  • Keep the default "1" to avoid excessive repetition
  • Create exclusive campaigns for new visitors
  • Test settings in incognito mode

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