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QR Code Campaigns in the Physical World
Create gamified promotions in physical stores, events and points of sale with QR Codes.
What are QR Code Campaigns?
QR Code Campaigns bring gamification to the physical world, enabling interactive promotions in stores, events and retail points of sale.
Differences from On-site Campaigns
- No website needed: campaign hosted on Popconvert — customer scans and plays immediately
- Unique QR Code: to print on displays, packaging and physical materials
- Redirect: after the game, can send to product pages or checkout
- Only Gamified Pop-up: Invitation Bar, FOMO Bar and Reminder Bar not available
Campaign Flow
- Customer scans QR Code on banner, packaging or display
- Game Pop-up (Spin Wheel, Scratch Card etc.) displays instantly
- Participant receives digital coupon or prize on screen
- Redeems in physical store or is redirected to e-commerce
Best Practices
- Use high-resolution QR Codes for printing
- Test the QR Code before printing
- Place in high-traffic areas: entrance, counter or checkout
- Add nearby instruction: "Scan and win!"
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