By creating a qualified subscriber base, Kings Sneakers was now able to optimize the results of its marketing campaigns, providing a delightful user experience to its visitors, and increase its conversion rates.
João Navia said:
“Before we got Popconvert and edrone eCRM, we had about 90 thousand emails. But after Popconvert we captured 45k leads already in the first month. In the second month, we captured around 38k to 40k leads. Currently, 35% of our sales are related to the CRM, so we send thousands and thousands of emails that, surely, make a huge positive difference in our business revenue.”
The coupons generated by the Spin to Win wheel encourage the customer to make the purchase. Thus, in addition to increasing the conversion rate, gamification boosts sales conversion, and the business revenue.
Currently, converted coupons generate for Kings over:
The quality of the leads generated by Popconvert’s gamification positively impacted the company’s revenue. Also, the Wheel on the website optimized the user experience, creating engagement.
The result is high performance in Kings Sneakers lead generation. In just a few months, the store’s qualified subscriber base has increased considerably, which has resulted in successful email marketing campaigns.
With Popconvert, Kings Sneakers generated:
João Navia concludes:
“So, I recommend Popconvert. We really like the tool, and for us, Popconvert’s cost-benefit is the best on the market.”
With Popconvert gamification, Kings Sneakers optimized its subscriber base, creating one more successful chapter in its history.