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The internet is increasingly present in people’s lives, and, today it has different functions in our routine. We use the internet to get informed, to study, to interact with friends and family, and also to buy things on an eCommerce store. In the same direction, more and more companies are concerned about having good online […]

Thinking about buying an email list? It sounds easy, right? But what if I tell you that buying an email list is a huge mistake and a waste of money? I am sure you want to boost your conversion rates, increase your revenue, and make more sales. However, that’s not the best strategy to do […]

Capterra is the biggest online resource for business software buyers. Using validated user reviews and independent research across hundreds of software categories, Capterra helps, every month, more than three million buyers to find the right software for their needs. In addition to millions of reviews, Capterra also has a blog that is an amazing source […]

What comes to your mind when you think about Email Marketing? The first thing some people think is how old this strategy is. But the truth is that Email Marketing is still one of the most powerful Digital Marketing strategies. If you apply its principles in your company, you will be successful in generating more leads and increase your sales conversion [...]
I think you’ll agree with me that every website, online store, or blog wants to attract as many people as possible. After all, without traffic, it is impossible to draw the audience’s attention and to become a successful business. In other words, you don't want to wast your website traffic. However, it doesn’t really matter if [...]
The user's wishes always prevail. Knowing how to ethically capture people’s email address and contact information means to be able to capture qualified leads who are more likely to be converted into sales. On this account, it is important to understand the basic concepts of opt in in email marketing strategies. It is very unpleasant to receive an email that we are [...]
Nowadays most of the companies have an online presence, and increase their conversion rate is one of their main goals. Currently, there are several marketing strategies to achieve this goal. One of them is the conversion rate optimization (CRO). When a company combines the CRO with the concept of gamification, it can really get amazing sales results. Digital marketing [...]
One of the best seasons of the year for buyers is already coming. Besides the amazing offers and sales in physical stores, it is unquestionable the importance of online sales during this time. In 2019, Black Friday shoppers spent a total of $ 7.4 billion – that’s $1.2 Billion more than the previous year. After the [...]