I think you’ll agree with me that every website, online store, or blog wants to attract as many people as possible. After all, without traffic, it is impossible to draw the audience’s attention and to become a successful business. In other words, you don’t want to wast your website traffic.
However, it doesn’t really matter if you have a large number of visits, if you’re not able to convert this audience into leads and, later, customers who actually consume and buy what you offer.
That’s why the purpose of this article is to help you to see if you’re wasting traffic on your website, or not. We also are going to teach you how to prevent this from happening to you.
We know that you want to have relevant traffic on your website, and be able to attract a large number of people to your business. And you can do it! Offering interest and rich content to your leads is a way of doing that.
After all, that’s the first step when it comes to thinking about the customer journey. You must try to understand what people are interested in and offer them the products that solve their pain points.
However, that’s only the first stage of the customer journey. If you want to be really effective, the next step must be taken. After converting leads into customers, you can nurture them and keep the engagement high. And then, your customers will still be interested in the content you have to offer.
That is, without a relevant conversion rate, probably you will be wasting your website traffic, and not taking advantage of the full potential of it. And Therefore, it will be impossible for you to take the next step in the sales funnel.
What is the conversion rate?
In digital marketing, the conversion rate is what evaluates your website’s performance. It can vary according to the business. The conversion rate is able to evaluate the leads conversion rates and also the purchases made (the sales conversion rate).
In other words, each action of a company needs to be directed to its ideal customer aiming for conversion. This can be done using a lot of strategies such as allow the user to sign up for a newsletter, fill out a form, or register an email through pop ups in order to win a discount coupon, for example.
You can use this metric to realize how much of your audience actually converts and generates results for your company.
And how to calculate the conversion rate? Conversion rates are calculated by taking the total number of conversions and dividing that by the total number of visitors.
Although it is possible, you don’t have to calculate it manually. There are tools capable of performing market metrics, such as Google Analytics, where it is possible to track the conversion rate.
It is so important to monitor the conversion rate closely because, by doing that, a company can understand if the efforts applied are enough and if it’s time to take the next step in the sales funnel.
Keeping a close eye on these metrics means thinking about different strategies to make the persona interact with what you have to offer.
Lead conversion rate
Lead conversion is essential for any ecommerce and it can be done in several ways. You can offer rich content, newsletters, discount coupons, etc. Having a qualified leads list means interacting with an interested audience. And these people will provide you their contact information because they already have an interest in some content or product that you offered.
Thus, it is extremely vital to have a qualified database. In the end, it is through contact with your leads and customers that there is the possibility to offer products, content, etc.
It is through the leads generation that it is possible to increase engagement from email, in addition to offering segmented content that arouses interest. This channel is powerful and by using it you can increase your sales conversion rate.
Sales conversion rate
A qualified lead list and dynamic and targeted emails, with strategic content that engages the user, is a step further to increase the sales conversion rate. That is, turn your lead into a customer.
The subscriber list is critical to this next step in the sales funnel. You need to remember that a lead does not always buy something. So, for this step, it is important to nurture your lead with relevant content, based on the pain points and needs of this audience.
In addition, the email that works for one person might not work for another person. That means that you need to segment your emails and group your leads based on characteristics that bring them together, so you can better target the content of your emails in a strategic way.
How to increase the conversion rate?
From now on, you’ll see four tips to apply in your ecommerce and increase your conversion rates.
Perform A/B tests. From the tests of your metrics, you can think about how to optimize your website, your content, and which kind of emails you must send to your leads. These tests are essential because after you analyze their results you can adjust your content, think about what works for each segment, which email call it’s better to use, and which content generates more engagement.
Value proposal. How do you want to convince your ideal customer to act? For that, you need to know what your goal is, that is, what do you want them to do on the website page?
The goal here is to add value and let the users know what they will get if they download the ebook or sign up for a newsletter. Letting the users understand what are the benefits that they can get, it’s a very efficient strategy to add value to your content, and thus increase your conversion rate.
Use simple language. Your content needs to be accessible, with a language that communicates your values and ideas to draw the user’s attention. No fancy and elaborate language is needed. A direct language that arouses interest and conveys the message you want, it’s what is important if you want to reach your ideal customer.
Triggers. Persuasion is essential. There are several ways to convince someone to purchase what you have to offer. It is not a simple invitation. Actually, that’s a way to use the customers’ pain points in your favor. Scarcity, urgency, exclusivity, and loss aversion are some of the triggers that you can use.
Stop Wasting Website Traffic Right Now
Wasted website traffic is a big problem for ecommerce businesses and sites. Without a relevant conversion rate, it is possible that, over time, a business or website will stagnate.
Therefore, it is necessary to attract your ideal customers to your website and awaken their interest. If you do so, you will be able to get loyal customers who can become your brand’s ambassadors.
Popconvert can help you through that process. Based on the concept of gamification, Popconvert seeks smart ways to increase your conversion rates and create a new and qualified subscriber list for your business. And all of this, based on a dynamic strategy that cares about the user experience and engagement.
Popconvert focuses on the entire customer journey so your lead conversion rate will be high and qualified. In addition, through dynamic and targeted emails, Popconvert increases the sales conversion rate and customer loyalty.
As we saw above, it is not enough to just attract users and have more traffic on your website. It is also important to take them to the next step. For this, it is necessary to think about ways to optimize the conversion rate. And then, you will increase your revenue, because qualified and nurtured leads improve the chances of converting sales.
Conversion rate is essential to guide the user through the sales funnel. It is one of the main metrics of digital marketing and you must use it in your strategies if you want to make better use of your traffic, and turn visitors into leads and customers.