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What comes to your mind when you think about Email Marketing? The first thing some people think is how old this strategy is. But the truth is that Email Marketing is still one of the most powerful Digital Marketing strategies. If you apply its principles in your company, you will be successful in generating more leads and increase your sales conversion [...]
The user's wishes always prevail. Knowing how to ethically capture people’s email address and contact information means to be able to capture qualified leads who are more likely to be converted into sales. On this account, it is important to understand the basic concepts of opt in in email marketing strategies. It is very unpleasant to receive an email that we are [...]
Nowadays most of the companies have an online presence, and increase their conversion rate is one of their main goals. Currently, there are several marketing strategies to achieve this goal. One of them is the conversion rate optimization (CRO). When a company combines the CRO with the concept of gamification, it can really get amazing sales results. Digital marketing [...]
One of the best seasons of the year for buyers is already coming. Besides the amazing offers and sales in physical stores, it is unquestionable the importance of online sales during this time. In 2019, Black Friday shoppers spent a total of $ 7.4 billion – that’s $1.2 Billion more than the previous year. After the [...]